Logo Design

Duration

1 week +

phase

Branding

phase

Branding

Goal

Creating a visual for representing a company, brand, organization, or product.

Goal

Creating a visual for representing a company, brand, organization, or product.

Goal

Creating a visual for representing a company, brand, organization, or product.

Creating a name, distinctive icon, artwork or tagline for the client's promotional and branding purposes.

methods

Research

We analyze the best ways to present the client's ideas and values with a logo by researching graphic styles, the latest trends, target audience and competition.

Design and Presentation

We sketch and refine logo designs, then choose 3 examples to present to the client in different formats, colors, backgrounds, and uses. After three revisions and updates, the client chooses the best logo.

HMW questions

During our first meeting with clients we write down questions in the form of how might we. It helps us set a clear goal and leads to problem-solving.

e.g.
How might we illustrate what makes our client different from their competitors?

a lot of blue and yellow paper notes with words on them on a white background

Deciding & Voting

Everyone gets 3 red dots to vote on the questions they think are crucial and should be answered first.

The three questions that receive the most votes determine the direction of the project and we need to answer them with design solutions.