.svg)
.svg)
.svg)
.svg)
Why HubSpot’s SEO Strategy Failed—and How to Fix It
HubSpot’s recent 36% drop in organic traffic—from 13.5 million visitors in November 2024 to 8.6 million in December 2024—has caught the attention of many in the SEO world. The company’s reliance on a high volume of content across a variety of topics has finally hit a bump in the road, and it’s a reminder of how quickly things can change in the SEO game.
So, What Went Wrong?
For years, HubSpot’s strategy was simple: produce a ton of content on all kinds of topics, from business and marketing to things like famous quotes and productivity hacks. The idea was to cover as much ground as possible, hoping something would hit. While this worked for a time, it’s become clear that Google now cares more about depth than breadth.
With recent algorithm updates, Google’s focus has shifted to topical authority—rewarding websites that show deep expertise in a specific area rather than spreading themselves too thin. By trying to be everything to everyone, HubSpot’s content became less focused, making it harder for search engines to see them as the authority on any one thing.
What Can We Learn from HubSpot’s SEO Drop?
HubSpot’s SEO struggle offers some valuable lessons:
- Stick to What You Know – Instead of trying to cover everything, focus on the areas where you can truly demonstrate expertise.
- Go Deeper, Not Wider – It’s not about how many topics you cover; it’s about creating detailed, well-researched content that shows you really know your stuff.
- Don’t Write for SEO Alone – While SEO is important, your content should provide real value to your readers. If it’s only written to rank, it’s not likely to succeed in the long run.
- Keep an Eye on Algorithm Changes – Google is constantly refining its ranking criteria. Staying up to date with these changes and adjusting your strategy accordingly is key to keeping your content relevant.
The Bigger Picture
HubSpot’s SEO drop is a clear sign that topical authority is now one of the most important factors for ranking well. As Google continues to evolve, content that lacks depth or relevance won’t hold up. The key takeaway here is that businesses should aim to create content that’s not only SEO-friendly but also genuinely valuable to their audience.
If you’re focusing on building authority and expertise in your field, you’re much more likely to see long-term success. And if not? Now’s the time to adjust your strategy before it’s too late.
How We Can Help Your Website Avoid the Same Fate
Are you confident that your website’s design and content strategy are aligned with Google’s focus on topical authority? At Broworks, we specialize in Webflow SEO-driven web design that ensures your content is structured to build authority, rank higher, and thrive in the evolving SEO landscape.
We’ll identify opportunities to enhance your site’s authority and make sure you’re not missing out on potential traffic. Reach out today, and let’s get your strategy on track for long-term SEO success!
