Brand Identity

Duration

3 weeks +

phase

3rd step of the Branding phase

phase

3rd step of the Branding phase

Goal

Building identity with powerful visuals and messaging

Goal

Building identity with powerful visuals and messaging

Goal

Building identity with powerful visuals and messaging

We use everything we know about the client and target to create a remarkable brand character and strong message for competitive online space.

methods

Brand Messaging

It is necessary to determine the tone of voice and attitude for conveying the brand message and focus values. Messaging influences which visuals will be used for creating a brand's personality.

Brand Design

We create an overall graphical style with visual elements for communicating the brand. That can include logo, color palette, and typography, packaging, website, marketing materials, etc.

HMW questions

During our first meeting with clients we write down questions in the form of how might we. It helps us set a clear goal and leads to problem-solving.

e.g.
How might we illustrate what makes our client different from their competitors?

a lot of blue and yellow paper notes with words on them on a white background

Deciding & Voting

Everyone gets 3 red dots to vote on the questions they think are crucial and should be answered first.

The three questions that receive the most votes determine the direction of the project and we need to answer them with design solutions.